In 1960, Mao's secretary Tian Jiaying found a book in a museum written by Mao in the 1930s.  In this book, Mao had written <a href="http://tlwh.nease.net/mzd/007.htm" title="反对本本主义">an essay</a> in which he attacked a school of thought called 教条主义, or dogmatism.  Since Mao, didn't know this term at the time, he called it 本本主义, or "bookishness".  That's why I found it funny when I came across the <a href="http://www.bbzy.com/leadbbs/Boards.asp">本本主义 website</a>, which looks to be a journalling, or perhaps a blogging, club.  Ahh, the ironies of history.